Aveda

Here are a few images I’ve taken for the latest Aveda competition, in collaboration with the amazing hairdressers from Mo’na (Mechelen). I’m usually not a big fan of the white background – it’s very neutral, but also gives off the “school picture” vibe everybody dreads as a child… In this case, the white background being mandatory, there were not a lot of options to work around it. But I’m very pleased with the result, the girls are glowing and their hair and make-up looks gorgeous. Should you be in need of a haircut in Mechelen, pay them a visit, you’re gonna love it! (Mo’na – Korenmarkt 49 in Mechelen)

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Foodprint 1314

Foodprint 1314 is out, and you’ll find my contribution on page 178 with a very sweet self portrait!
This is my fifth contribution to Foodprint (a Belgian publication about cooking trends, chef celebrities, gastronomic discoveries, wine reviews and many more food related topics) and you can see a selection of my previous entries here, enjoy!

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Supergoods SS14

I shot this SS14 collection of Supergoods ecodesign store in awesome Belgian weather – read: cold and windy, not the one we’re having right now 😉 This meant models wrapped in blankets/bathrobes/blanket/clothes, freezing hairdressers doubling as weights for the lights – I said it was windy – warm coffee and lots of jumping around. Eco-friendly also means no jet-setting around the world to a warm island for a summer shoot…

It was a great shoot despite the weather, thanks to the great team that made it work: Salon Mo’na (for the model’s hair and make-up), Charlotte Claesen (for the styling) and of course Supergoods store for all the clothes and accessories.

Here are a few behind the screen shots, you can find a selection of the editorial here.

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Hendrik

EDIT: I’m very happy to announce that my ‘Hendrik’ came in second place in the Straffe Artists contest! The winning works will be reproduced and exhibited in exclusive bars all around the world.

I love contests.
Love the brainstorm about the topic, the search for models, location and clothes, seeing the image take shape in my mind and working towards translating it in pixels: it’s exciting and scary at the same time, will it ‘work’?

In the case of the Straffe Artists contest of the Halve Maan (a beer brewery in Bruges) it was made even harder by my stubbornness in finding ‘Hendrik’, the man the Straffe Hendrik beer was named after. Luckily, with the help of social networks and my fitness club, I found the perfect man for the job! Thanks to his collaboration and Studio Swelvet (Design studio in Mechelen: www.swelvet.com) who provided the 4 friends and the great location I made this ‘tableau’ of Hendrik, the Strong 🙂

Out of 300 artworks, my ‘Hendrik’ got selected for the finals, together with 14 other works! On the 24th of May, during the exhibition in Bruges, 3 prices will be awarded! Can’t wait, can’t waaaaaait!

Foodprint 2013

The new Foodprint is out! The publication was revealed on monday 18th of march at Flanders Expo in Gent.

Just like the previous years, I created an exclusive image for the publication, building further on the fine line between Food and Fashion (see the Foodprint entry in my Portfolio for the images of the previous years).

For 2013, I wanted to share with you My martini Man (best chin since batman :-))

Stephanie Fraikin Foodprint 2013