Supergoods SS14

I shot this SS14 collection of Supergoods ecodesign store in awesome Belgian weather – read: cold and windy, not the one we’re having right now 😉 This meant models wrapped in blankets/bathrobes/blanket/clothes, freezing hairdressers doubling as weights for the lights – I said it was windy – warm coffee and lots of jumping around. Eco-friendly also means no jet-setting around the world to a warm island for a summer shoot…

It was a great shoot despite the weather, thanks to the great team that made it work: Salon Mo’na (for the model’s hair and make-up), Charlotte Claesen (for the styling) and of course Supergoods store for all the clothes and accessories.

Here are a few behind the screen shots, you can find a selection of the editorial here.

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