Aveda

Here are a few images I’ve taken for the latest Aveda competition, in collaboration with the amazing hairdressers from Mo’na (Mechelen). I’m usually not a big fan of the white background – it’s very neutral, but also gives off the “school picture” vibe everybody dreads as a child… In this case, the white background being mandatory, there were not a lot of options to work around it. But I’m very pleased with the result, the girls are glowing and their hair and make-up looks gorgeous. Should you be in need of a haircut in Mechelen, pay them a visit, you’re gonna love it! (Mo’na – Korenmarkt 49 in Mechelen)

Aveda-Stephanie Fraikin-Mona 11  Aveda-Stephanie Fraikin-Mona 10 Aveda-Stephanie Fraikin-Mona 9 Aveda-Stephanie Fraikin-Mona 7 Aveda-Stephanie Fraikin-Mona 6 Aveda-Stephanie Fraikin-Mona 10

Supergoods SS14

I shot this SS14 collection of Supergoods ecodesign store in awesome Belgian weather – read: cold and windy, not the one we’re having right now 😉 This meant models wrapped in blankets/bathrobes/blanket/clothes, freezing hairdressers doubling as weights for the lights – I said it was windy – warm coffee and lots of jumping around. Eco-friendly also means no jet-setting around the world to a warm island for a summer shoot…

It was a great shoot despite the weather, thanks to the great team that made it work: Salon Mo’na (for the model’s hair and make-up), Charlotte Claesen (for the styling) and of course Supergoods store for all the clothes and accessories.

Here are a few behind the screen shots, you can find a selection of the editorial here.

Supergoods SS14 Supergoods SS14 Supergoods SS14 Supergoods SS14

Foodprint 2013

The new Foodprint is out! The publication was revealed on monday 18th of march at Flanders Expo in Gent.

Just like the previous years, I created an exclusive image for the publication, building further on the fine line between Food and Fashion (see the Foodprint entry in my Portfolio for the images of the previous years).

For 2013, I wanted to share with you My martini Man (best chin since batman :-))

Stephanie Fraikin Foodprint 2013

Fraikin’s Friday Fashion Photo Booth (11) – Check!

Yes, I had wet feet this morning when I removed the fresh snow from my car, yes, they were cold as I walked in the snow… But hey, it can’t always be hiking boots! Checks & fur on the day before Christmas, what else? Happy holidays everybody!

Ralph Lauren Polo Jeans fur trimmed hoodie, cable knit sweater, A-line skirt from See by Chloe & Belstaff boots

Fraikin’s Friday Fashion Photo Booth (10) – Oh no way

Oh no, not going out with nice clothes and shoes today. Ice all over, snow, salt and cold. So I’m on strike, for this number 10. If I had stayed in today, I would have spent the day under a blanket!
But I made my way to work, with hiking boots (not heeled :-), woolly gloves and thick sweaters, not fashion but warm, safe & cosy! Enjoy the week-end

Fraikin’s Friday Fashion Photo Booth (9) – (Faux) Fur

Polar temperatures outside, so today’s Fashion Photo Booth is a mix of furs & knit. I love these checkered pants from 5th Avenue Shoe Repair, great brand but hard to find (in Belgium).

Faux fur gilet by Topshop, high heel hiker brown boots from Aldo, 5th Avenue Shoe Repair pants
& Fay white fur handbag